Negotiation and Digitalization of the customer relationship Diploma

Negotiation and Digitalization of the customer relationship Diploma 

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The holder of this diploma is a general salesperson who implements a sales and marketing strategy in order to establish a close relationship with the customer. He manages multiple touch points as part of an omnichannel strategy.  He/she has a strong digital culture. He/she accompanies the customer throughout the commercial process and intervenes before, during and after the purchase. In direct contact with the customer, the holder of the BTS NDRC is a vector of internal and external communication. He/she also intervenes in the value chain of his/her clients to promote their development.  

The professional certification of the training BTS – negotiation and digitalization of the Customer Relationship is registered in the RNCP by: MINISTRY OF HIGHER EDUCATION, RESEARCH AND INNOVATION and recognized by the state at level 5. Fiche RNCP n°34030, registered on 01-09-2019, Code NFS 312. The diploma is accessible by VAE.  

Admission Requirements: 

This program is open to applications from students who hold diplomas from the first cycle of studies.  The admission of students is subject to the examination of the candidate’s file by the selection jury of the training.  Any student wishing to apply for this program must send his or her application file to the following e-mail address: admission@espic.com 

Curriculum: 

First Year

Training modules 
E1 – General Culture and Expression    
E2 – Communication in a foreign language: English
 E3 – Economic, legal and managerial culture
E4 – Customer relations and sales negotiation 
E5 – Remote customer relations and digitalization 
E6 – Customer relations and network management

Second Year

Training modules 
E1 – General Culture and Expression   
E2 – Communication in a foreign language: English    
E3 – Economic, legal and managerial culture
E4 – Customer relations and sales negotiation
E5 – Remote customer relations and digitalization 
E6 – Customer relations and network management

Exam requirements:

Internship: mandatory 

Internship period: according to the alternation rhythm defined in the academic year calendar 

Examinations: written and oral tests (Maison des examens) 

Duration of internship: 16 weeks 

Jobs & Careers:  

  • Technical sales representative  
  • Sales animator e-commerce site  
  • Business or customer manager  
  • Salesman  
  • Team manager  
  • Sector manager  
  • E-commerce manager  
  • Supervisor