Master’s – Business Engineering
The business engineer is a very high-level B to B salesperson who has a perfect knowledge of his or her sector, client, and the economic, competitive, and technological context in which he or she operates.
The learner must also understand the international environment in which companies evolve, to anticipate developments and changes and enable the company to be proactive in the face of challenges related to the globalization of economies.
He/she must have the ability to understand the different strategies that the company can implement for its international development. He must also have the capacity to identify the different risks and propose means of guaranteeing and protecting the company’s operations.
He acts more as a partner and advisor to his client, even if he remains the guarantor of the profitability of the solutions he proposes.
Professional certification «Business Engineer» registered for 3 years at the RNCP (Fiche RNCP35760) by decision of the Director of France Competencies following the opinion of the Commission of professional certification of 08/07/2021, at the level of qualification 7, with code NSF 312 under the title « Business Engineer » with effect until 08/07/2024, issued by C3 INSTITUTE, the certifying body. This professional certification consists of 5 blocks of skills. The skills blocks represent a modular and progressive access modality to certification, as part of a training course or VAE process, or a combination of these MBA access modalities specializing in Marketing, Communication and Digital.
Admission Requirements:
This program is open to applications from students who hold diplomas from the first cycle of studies. The admission of students is subject to the examination of the candidate’s file by the selection jury of the training. Any student wishing to apply for this program must send his or her application file to the following e-mail address: admission@espic.com
Curriculum:
First Year:
Training modules |
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BLOCK 1: Definition and management of the strategic orientations of a customer relationship-oriented BU |
U1 – MARKETING STRATEGY |
BLOCK 2: Managing the commercial and promotional development of a BU |
U2 – SALES STRATEGY |
BLOCK 3: Managing the economic and financial performance of a BU |
U3 – MANAGEMENT AND PERFORMANCE |
U14 – Business English |
Behavioral competencies (Soft Skills) |
Second Year:
BLOCK 4: Development of a complex and multimodal business proposal |
UE4- CONTRACT LAW UE5 – NETWORKING UE6- BUSINESS STUDY UE7- BUSINESS NEGOTIATION |
BLOCK 5: Project management and internal and external resources |
UE8- PROJECT MANAGEMENT UE9- HRM UE10- MANAGEMENT OF PROJECT TEAMS |
BLOCK 6: ADDITIONAL TEACHING |
U11 – CULTURE GÉNÉRALE U12 – GÉOPOLITIQUE U13 – ETHIQUE ET DEONTOLOGIE U14 – BUSINESS ENGLISH ET PREPARATION TOEIC Behavioral skills (soft skills) |
Exam requirements:
- Internship: mandatory
- Period: according to the alternation rhythm defined in the academic year calendar
- Examination: written and oral tests and oral exams to be prepared under the guidance of the teacher in charge of the program
- Duration of the internship: a minimum of 4 months (i.e. 80 days in a company per year of training)
Jobs & Careers:
- Business Engineer Business Engineer
- Technical sales engineer
- Sales engineer
- Pre-sales engineer
- Sales engineer
- Business developer
- Key Account Manager
- Business Engineering Manager
- Business Developer / Business Manager